Episode 34 salesoperationsbrand

What Manufacturer's Reps Actually Do and Why Your Shop Needs One

with Les Rudd, SEMA Hall of Famer, Bob Cook Sales

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About the guest

Les Rudd

SEMA Hall of Famer, Bob Cook Sales

Les Rudd is a SEMA Hall of Famer and principal at Bob Cook Sales, a manufacturer's rep agency with nearly 50 years of relationships, territory, and deal-making across the automotive aftermarket. He is one of the most respected figures in aftermarket distribution and sales strategy.


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About the show

Automotive Advantage is the business podcast for the automotive aftermarket.

Built for shop owners, operators, builders, and brand leaders who take this industry seriously. Every episode explores growth, leadership, strategy, and what it actually takes to build a lasting automotive business.

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